Result-oriented problem solver and visionary leader with strategic thinking skills and a creative mind. Highly dedicated and resourceful senior manager with extensive experience in program administration, event planning, and management.
Creative and detail-oriented Events / Marketing / Project Manager with 10+ years of experience and a proven track record of event management, strategic planning, producing content for social media, liaising with clients and business partners, and delivering campaign management. Effective communicator with great problem-solving skills and excellent time-management abilities.
With a real passion for responsible travel and multiculturalism, I am an outgoing and open-minded team player.
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Planned and orchestrated Windsor-Essex JOB DAY for the past ten years, grand events that fostered strategic partnerships with local schools, businesses, and community-based organizations that yielded 2,000+ attendees. Management of the event budget, evaluation of results versus goals, delivery of wrap-up reports, and generation of learnings for future improvements. Extensive experience in virtual event platforms and registration systems, including webinar hosting and management. Responsible for media relations on behalf of the organization by developing promotional materials, advertising campaigns, and writing and editing press releases, newsletters, and communications materials including search, social media, video, retargeting, and display. Created and managed a conference budget, and fundraising initiatives developed workshop ideas, and contacted and secured speakers/ presenters.
Responsible for implementing the Canadian market's strategic plan for live/virtual education and tradeshow event logistics. Maintain alignment between revenue targets and budget objectives by ensuring all planning and logistics are aligned. Planned all events, including trade shows, international meetings, corporate retreats, company outings, and conferences. Managed $500K+ budgets for events and always delivered on time and under budget. Directed all logistical operations for events: Expertise in planning and managing food/beverages, room set-ups, audio/visuals, entertainment, and staff/volunteer Management. Provided crisis management during events and foreshadowed potential problems to eliminate before the event.
Coordinated with marketing and communications to build a web presence and track conference attendees. Devised tools to establish metrics and quantify the ROI on corporate experiential marketing initiatives. Helped manage the executive dining room along with many VIP off and on-site events. Created valuable customer experiences by maintaining efficient and positive communication and providing a support system throughout the planning process. Edited faculty PowerPoint slides for content and live presentations. Oversaw budgets ranging from $50,000 to $200,000. Coordinate menu development, room selection and layout, event timeline and planning, style, decor, and outside vendors for a wide range of events.
Managed a team of event planners on our annual 1,000-person B2B user conference Oversaw all stages of the event life cycle, from strategic planning, vendor negotiations, staffing, and reconciliation Created event marketing and communication plans for meetings, user conferences, and incentives Partnered with corporate communications and consumer marketing to ensure messaging was creative and consistent
