A results-driven Event Planner and Project Manager with 10 years of progressive experience in the destination management and hospitality industries across the UAE, Oman, and Qatar. Specialising in MICE (Meetings, Incentives, Conferences & Exhibitions), luxury travel, and VIP events, with a strong reputation for conceptualising and delivering extraordinary experiences that leave a lasting impression on discerning clients and high-profile delegations.
Proven track record of managing complex, large-scale MICE programmes and bespoke luxury travel experiences from initial concept through flawless execution — coordinating with premium venues, luxury hospitality partners, and international stakeholders across GCC markets. Brings deep regional expertise and an intuitive understanding of the cultural nuances that define exceptional service in the Middle East.
Recognised for building trusted long-term client relationships, leading high-performing teams, and consistently delivering ambitious projects on time and within budget — whether orchestrating an incentive travel programme for a global corporation or curating an exclusive luxury event in one of the region's most iconic destinations.
• Drove MICE revenue growth across three properties simultaneously, managing the full sales cycle from enquiry to contract • Built and managed a high-value client portfolio delivering consistent repeat business and long-term account retention • Coordinated with operations, F&B, and events teams to ensure flawless execution of conferences, incentive groups, and corporate events • Supported hotel pre-opening operations at Radisson Resort Ras Al Khaimah, establishing MICE sales processes and brand standards from the ground up • Managed MICE and events operations across two properties on Yas Island, Abu Dhabi • Delivered operational support for high-profile events including Mubadala Tennis Championship, WorldSkills 2017, Louvre Abu Dhabi pre-opening, and Cirque du Soleil • Coordinated VIP and corporate groups, managing all logistics, F&B, and AV requirements • Developed strong client relationships that generated significant repeat and referral business
• Lead end-to-end project management of large-scale MICE and incentive travel programmes for international corporate clients across the UAE and GCC region • Manage supplier negotiations, logistics coordination, and on-site event execution for groups of up to 1,500+ participants • Oversee full project P&L including budget forecasting, cost control, and post-event financial analysis • Build and maintain long-term client relationships across EU, USA, South Africa, Australia/NZ, and Singapore markets • Coordinate cross-functional teams of vendors, ground operators, hotels, and transport providers to ensure seamless delivery
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