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Orchestrated a cross-functional team to drive digital strategy for domestic and international B2B events. • Surpassed client's annual social media engagement KPI within the first 90 days, achieving an exceptional 750% growth. • Innovatively crafted and executed over 10 highly impactful B2B and B2C event campaigns. • Successfully implemented 4 YouTube influencer marketing campaigns, exceeding KPI by an outstanding 122%.
Championed and flawlessly executed event campaigns, steering the orchestration of leadership conferences for Fortune 500 food and beverage corporations on both domestic and global scales. Directed the intricate logistics of high-profile events in Barcelona, Dubai, Singapore, and various domestic U.S. locations. • Produced the second largest revenue generating event for the company, resulting in 112% of $1.85M target. • Curated a strategic sales campaign to deliver up to 10 high-caliber sponsors for 21 events. • Achieved an average CTR of 75% for the global restaurant leadership conference and 63% for domestic beverage leadership event. • Managed transportation, accommodations, catering, audio-visual needs, and other critical event facets.
Strategically led and orchestrated the organization’s high-impact annual fundraising event. • Conceptualized, planned, and executed a large-scale annual fundraiser, seamlessly accommodating 500 attendees. • Generated $77k in donations (154% of target), reduced total expenses by 27%. Highest grossing event. • Nurtured positive relationships with donors, sponsors, and supporters, contributing to the cultivation of a loyal and engaged donor base. • Developed and executed an inclusive fundraising campaign, employing a range of strategies to cultivate support.
Cultivated client and vendor relationships and secured new event contracts totaling $120k in new sales. • Grew organization profitability by 150% by developing and implementing new pricing strategy. • Successful execution of events ranging from $50k to $500k+ in total spend, keeping under client budget. • Developed organization’s destination division from ground up. Created go-to-market strategy, cultivated partnerships, designed work flows, constructed and executed marketing strategy. • Lead the conceptualization, planning, and execution of 50+ events; majority within the Midwest region and 2 at prestigious domestic destinations. • Built and maintained a vendor network of over 200 trusted partners, ensuring access to the best services and products for clients.
A selection of recent freelancers in the event
industry who created a profile.
Sustainable Event Strategy
USA
Event Planner
USA
