Overview

I’m a strategic event and marketing operations leader with 15+ years of experience producing global conferences, executive summits, and incentive programs that deliver measurable business impact. My expertise lies in transforming event strategy into scalable systems that align with brand, sales, and customer experience goals.

I’ve led multimillion-dollar programs that drive engagement and revenue, including AspenTech’s flagship OPTIMIZE™ |24 (1,400+ attendees, 80+ speakers, $21.4M influenced pipeline, $6.9M closed business) and President’s Club trips in Portugal and Costa Rica. I build repeatable event frameworks, optimize vendor partnerships ($3.2M+ in savings), and integrate registration and CRM data for real-time ROI tracking.

Areas of Expertise

Global Event Strategy & Flagship Conference Development

Executive Engagement & C-Suite Experiences

Incentive Travel & VIP Recognition Programs

Sponsorship & Revenue Growth

Process Optimization & Event Automation

Budget Oversight & Vendor Negotiation

Cross-Functional Leadership & Team Development

Post-Event Analytics & ROI Measurement

Value to Clients

Whether scaling a global user conference, launching an executive leadership summit, or optimizing event operations, I deliver experiences that balance creativity, operational excellence, and measurable ROI. I’m known for being a player-coach leader who thrives in fast-paced, high-stakes environments—building structure, elevating quality, and exceeding business objectives.