Overview

Over the past twelve years, I’ve organised successful and revenue-generating industry conferences, workshops, student activities and cultural events in the GCC, Europe, and Africa.
Throughout my career, I've developed and implemented production strategies, built strong client relationships and led promotional initiatives to optimize earnings and event attendance while ensuring smooth execution and participant satisfaction. Thanks to my capacity to do in-depth market research and analysis, as well as my skill in producing targeted marketing communications, I thrive in raising event attendance, building valuable partnerships with key clients, and refining brand messaging. I also have extensive expertise in managing content and organizing event programs.
Some of my achievements to date include orchestrating a full range of logistical components for over 90 complex, various-scale events at Expo 2020 Dubai. Providing end-to-end project management of geoscience technical conferences and workshops, which involved sourcing some of the world’s influential and inspirational speakers and producing an array of business events in collaboration with a committee of industry experts. In my current role based in Dubai, I'm responsible for ensuring that my client's products, services, and product lines resonate with current or potential customers. I help shape and communicate their vision and mission and translate brand elements into plans and go-to-market strategies.