An event marketer with over 15 years experience of project management and end to end campaign execution across B2B conferences, exhibitions and training courses.
My services include commercially effective. innovative multi channel strategies to drive delegate sales, visitor leads and awareness for B2B events through email, social media, PPC, advocacy and website channels.
Why work with me?
Strategic Mindset: I bring years of industry experience, offering deep insights and expertise in event marketing. My strategic approach ensures that your events make a significant impact and engage your audience effectively.
Tailored Solutions: I believe in personalised strategies. I craft unique event marketing plans designed across all channels, meticulously planned and executed, ensuring it aligns to your objectives.
Revenue Growth: I specialise in creating event campaigns that not only captivate but also drive conversions, by combining creativity with data-driven techniques to encourage your audience to make purchases.
Lead Generation: Building a strong customer base starts with high-quality leads. I use innovative lead generation tactics, through engaging activities and targeted outreach, I ensure a steady flow of qualified leads ready for conversion.
Cost-Effective: Quality event marketing doesn’t have to be expensive. I offer cost-effective solutions tailored to your budget by optimising resources without compromising creativity, ensuring you get the best ROI for your investment.
Reliability and Professionalism: When you work with me, you can count on professionalism and reliability. I pride myself on meeting deadlines, exceeding expectations, and delivering outstanding results.
Led strategic project execution and account management for diverse B2B event companies, to achieve event targets across delegate, sponsorship, and visitor marketing through multichannel marketing activities. Clients include PEI Group (Responsible Investor), Bauer Media (AM Live) and Greenpower Conferences (World Hydrogen Week)
Managed the European events portfolio of 25 B2B conferences and generated 109% of an in-person event delegate revenue target of £900k versus £821k. Executed end-to-end marketing campaigns for the flagship event and smaller conferences, including email marketing, copywriting, data segmentation, digital marketing, social media, advocacy and collateral design.
(Progressed from a starting role of Marketing Executive) Spearheaded the Incisive Training division, progressing from a Marketing Executive to a leadership role with 3 direct reports and a yearly target of £800k. Orchestrated high-impact, multichannel marketing campaigns across 100 global training courses annually, aligned with key publications (Risk Magazine, Inside Market Data, Energy Risk, Insurance Risk and WatersTechnolgy). Project management of the portfolio and campaign execution to continuously hit delegate revenue through strategy creation, data segmentation, collaboration with designers/printers, content production, and lead generation
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